Advertising & Pixels

What is Floodlight (Campaign Manager 360)?

Floodlight is Google Marketing Platform’s conversion-tracking system, used with Campaign Manager 360 and Display & Video 360. Counter tags record how many times an action happened for programmatic and display campaigns.

65,614
sites use Floodlight (Campaign Manager 360) in our index
~2%
of scanned sites (rough share)

Why Floodlight (Campaign Manager 360) matters

Floodlight signals an enterprise media operation running programmatic buying through Google Marketing Platform, rather than self-serve Google Ads. Its presence marks larger advertisers and agencies.

Sites using Floodlight (Campaign Manager 360)

A sample of higher-traffic domains in the TagStack index where Floodlight (Campaign Manager 360) was detected.

sopharmacy.bg hubspot.com lefigaro.fr newyorker.com 999.md nordvpn.com auchan.fr smiles.com.br aesop.com etos.nl gall.nl picard.fr alltricks.fr merkle.com dpd.fr

Is your Floodlight (Campaign Manager 360) set up correctly?

  • Counter vs. sales activity tags are used for the right actions.
  • The Conversion Linker is present for accurate attribution.
  • Consent is honoured for EU visitors.
Check your Floodlight (Campaign Manager 360) setup free

See Floodlight (Campaign Manager 360) on any website

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Common Floodlight (Campaign Manager 360) alternatives

Floodlight (Campaign Manager 360) FAQ

TagStack has detected Floodlight (Campaign Manager 360) on 65,614 websites in its scan index of millions of domains. That number reflects live tag detection, so it grows as more sites are scanned.

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