What is Floodlight (Campaign Manager 360)?
Floodlight is Google Marketing Platform’s conversion-tracking system, used with Campaign Manager 360 and Display & Video 360. Counter tags record how many times an action happened for programmatic and display campaigns.
Why Floodlight (Campaign Manager 360) matters
Floodlight signals an enterprise media operation running programmatic buying through Google Marketing Platform, rather than self-serve Google Ads. Its presence marks larger advertisers and agencies.
Sites using Floodlight (Campaign Manager 360)
A sample of higher-traffic domains in the TagStack index where Floodlight (Campaign Manager 360) was detected.
Is your Floodlight (Campaign Manager 360) set up correctly?
- Counter vs. sales activity tags are used for the right actions.
- The Conversion Linker is present for accurate attribution.
- Consent is honoured for EU visitors.
See Floodlight (Campaign Manager 360) on any website
Enter a URL to reveal its full tracking stack — every tag, pixel and consent tool — in seconds. No login or code access required.
Common Floodlight (Campaign Manager 360) alternatives
Floodlight (Campaign Manager 360) FAQ
TagStack has detected Floodlight (Campaign Manager 360) on 65,614 websites in its scan index of millions of domains. That number reflects live tag detection, so it grows as more sites are scanned.