Advertising & PixelsWhat is Floodlight (Campaign Manager 360)?
Floodlight is Google Marketing Platform’s conversion-tracking system, used with Campaign Manager 360 and Display & Video 360. Counter tags record how many times an action happened for programmatic and display campaigns.
Why Floodlight (Campaign Manager 360) matters
Floodlight signals an enterprise media operation running programmatic buying through Google Marketing Platform, rather than self-serve Google Ads. Its presence marks larger advertisers and agencies.
Sites using Floodlight (Campaign Manager 360)
A sample of domains in the TagStack index where Floodlight (Campaign Manager 360) was detected.
What's usually deployed alongside Floodlight (Campaign Manager 360)
Share of indexed containers running Floodlight (Campaign Manager 360) that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Floodlight (Campaign Manager 360) set up correctly?
- Counter vs. sales activity tags are used for the right actions.
- The Conversion Linker is present for accurate attribution.
- Consent is honoured for EU visitors.
See Floodlight (Campaign Manager 360) on any website
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Common Floodlight (Campaign Manager 360) alternatives
Floodlight (Campaign Manager 360) FAQ
TagStack has detected Floodlight (Campaign Manager 360) in 67,147 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Floodlight (Campaign Manager 360) through GTM, so sites that install it directly in their source code are not counted.