Advertising & PixelsWhat is Microsoft Advertising (Bing)?
Microsoft Advertising (formerly Bing Ads) uses the Universal Event Tracking (UET) tag to measure conversions and build remarketing audiences from Microsoft’s search and audience network, including Bing and the wider Microsoft ecosystem.
Why Microsoft Advertising (Bing) matters
The UET tag is one of the most widely deployed non-Google advertising tags, often added alongside Google Ads to capture Microsoft search traffic. It is easy to install but frequently left with conversion goals unconfigured, so it collects audience data without measuring outcomes.
Sites using Microsoft Advertising (Bing)
A sample of domains in the TagStack index where Microsoft Advertising (Bing) was detected.
What's usually deployed alongside Microsoft Advertising (Bing)
Share of indexed containers running Microsoft Advertising (Bing) that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Microsoft Advertising (Bing) set up correctly?
- Conversion goals are defined in Microsoft Advertising, not just the base UET tag installed.
- The tag fires once per page, not duplicated.
- Consent gates the tag for EU visitors.
See Microsoft Advertising (Bing) on any website
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Common Microsoft Advertising (Bing) alternatives
Microsoft Advertising (Bing) FAQ
TagStack has detected Microsoft Advertising (Bing) in 109,727 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Microsoft Advertising (Bing) through GTM, so sites that install it directly in their source code are not counted.