Advertising & PixelsWhat is Microsoft Advertising (Bing)?
Microsoft Advertising (formerly Bing Ads) uses the Universal Event Tracking (UET) tag to measure conversions and build remarketing audiences from Microsoft’s search and audience network, including Bing and the wider Microsoft ecosystem.
Why Microsoft Advertising (Bing) matters
The UET tag is one of the most widely deployed non-Google advertising tags, often added alongside Google Ads to capture Microsoft search traffic. It is easy to install but frequently left with conversion goals unconfigured, so it collects audience data without measuring outcomes.
Sites using Microsoft Advertising (Bing)
A sample of higher-traffic domains in the TagStack index where Microsoft Advertising (Bing) was detected.
Is your Microsoft Advertising (Bing) set up correctly?
- Conversion goals are defined in Microsoft Advertising, not just the base UET tag installed.
- The tag fires once per page, not duplicated.
- Consent gates the tag for EU visitors.
See Microsoft Advertising (Bing) on any website
Enter a URL to reveal its full tracking stack — every tag, pixel and consent tool — in seconds. No login or code access required.
Common Microsoft Advertising (Bing) alternatives
Microsoft Advertising (Bing) FAQ
TagStack has detected Microsoft Advertising (Bing) on 109,457 websites in its scan index of millions of domains. That number reflects live tag detection, so it grows as more sites are scanned.