AnalyticsWhat is Matomo?
Matomo (formerly Piwik) is an open-source, privacy-first web analytics platform. It can be self-hosted or run on Matomo Cloud, and is often chosen specifically so that analytics data stays under the site owner’s control rather than Google’s.
Why Matomo matters
Teams pick Matomo when data ownership, GDPR posture, or the ability to run analytics without consent banners (in cookieless configurations) matters to them. It is a deliberate, values-driven choice — finding it usually means the site owner has thought hard about privacy.
Is your Matomo set up correctly?
- The Matomo tag is pointed at the right instance and site ID.
- If run cookieless for consent-free analytics, no other tags are quietly re-introducing tracking cookies.
- Goal and event tracking is configured, not just default pageviews.
See Matomo on any website
Enter a URL to reveal its full tracking stack — every tag, pixel and consent tool — in seconds. No login or code access required.
Common Matomo alternatives
Matomo FAQ
Well-known, high-traffic sites in our index run Matomo. You can scan any specific website with TagStack to confirm whether it uses Matomo and see the rest of its tracking stack.