Consent & PrivacyWhat is OneTrust?
OneTrust is an enterprise consent-management and privacy platform. Its cookie-consent banner controls which tags and cookies are allowed to run based on the visitor’s choices, and it is a cornerstone of GDPR/CCPA compliance programmes.
Why OneTrust matters
OneTrust marks organisations that treat privacy as a governed programme rather than a checkbox. But a CMP is only effective if the tags on the page actually honour it — a very common failure is OneTrust being present while pixels fire before consent anyway.
Sites using OneTrust
A sample of domains in the TagStack index where OneTrust was detected.
What's usually deployed alongside OneTrust
Share of indexed containers running OneTrust that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your OneTrust set up correctly?
- Tags are genuinely blocked until consent — not just the banner shown while pixels fire anyway.
- Google Consent Mode is wired to OneTrust so Google tags receive the consent signal.
- Consent categories map to the right tags (analytics vs. marketing).
- The banner loads early enough to gate tags on the first page view.
See OneTrust on any website
Enter a URL to reveal its full tracking stack — every tag, pixel and consent tool — in seconds. No login or code access required.
Common OneTrust alternatives
OneTrust FAQ
TagStack has detected OneTrust in 45,459 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying OneTrust through GTM, so sites that install it directly in their source code are not counted.