Advertising & PixelsWhat is Pinterest Tag?
The Pinterest Tag tracks conversions and builds audiences for Pinterest advertising. It is used to measure the return on Pinterest campaigns and retarget engaged visitors.
Why Pinterest Tag matters
The Pinterest Tag concentrates on e-commerce, home, food, and lifestyle brands where Pinterest is a meaningful traffic source. It follows the same pattern as other social pixels: valuable when configured with real events, wasteful when left as a bare base tag.
Sites using Pinterest Tag
A sample of domains in the TagStack index where Pinterest Tag was detected.
What's usually deployed alongside Pinterest Tag
Share of indexed containers running Pinterest Tag that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Pinterest Tag set up correctly?
- Conversion events (checkout, add-to-cart) are implemented with values.
- Consent gates the tag for EU visitors.
- The tag is not duplicated.
See Pinterest Tag on any website
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Common Pinterest Tag alternatives
Pinterest Tag FAQ
TagStack has detected Pinterest Tag in 42,506 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Pinterest Tag through GTM, so sites that install it directly in their source code are not counted.