AnalyticsWhat is Amplitude?
Amplitude is a digital analytics platform for understanding user behaviour, building funnels, and running product experiments. The Browser SDK captures client-side events and sends them to Amplitude’s platform for analysis.
Why Amplitude matters
Like Mixpanel, Amplitude signals a product-led team. It is frequently deployed via GTM, which is convenient but makes it easy to end up with inconsistent event names or missing identity resolution.
Is your Amplitude set up correctly?
- User identity is set before events fire so sessions attribute to the right user.
- The SDK is loaded once, not duplicated across GTM and a hard-coded snippet.
- Consent is respected for tracked visitors.
See Amplitude on any website
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Common Amplitude alternatives
Amplitude FAQ
Well-known, high-traffic sites in our index run Amplitude. You can scan any specific website with TagStack to confirm whether it uses Amplitude and see the rest of its tracking stack.