What is Criteo?
Criteo is a commerce-media platform best known for dynamic retargeting — showing shoppers the exact products they viewed across a network of publisher sites. Its tag captures product-level browsing signals.
Why Criteo matters
Criteo is concentrated in e-commerce and retail. Its dynamic retargeting depends on accurate product feed parameters, so a Criteo tag that fires without the right product data is effectively blind.
Sites using Criteo
A sample of domains in the TagStack index where Criteo was detected.
What's usually deployed alongside Criteo
Share of indexed containers running Criteo that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Criteo set up correctly?
- Product and cart parameters are passed on the relevant pages.
- Consent is respected before the tag loads for EU visitors.
- The tag is not duplicated across the site.
See Criteo on any website
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Common Criteo alternatives
Criteo FAQ
TagStack has detected Criteo in 1,382 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Criteo through GTM, so sites that install it directly in their source code are not counted.