Advertising & Pixels

What is Criteo?

Criteo is a commerce-media platform best known for dynamic retargeting — showing shoppers the exact products they viewed across a network of publisher sites. Its tag captures product-level browsing signals.

Why Criteo matters

Criteo is concentrated in e-commerce and retail. Its dynamic retargeting depends on accurate product feed parameters, so a Criteo tag that fires without the right product data is effectively blind.

Is your Criteo set up correctly?

  • Product and cart parameters are passed on the relevant pages.
  • Consent is respected before the tag loads for EU visitors.
  • The tag is not duplicated across the site.
Check your Criteo setup free

See Criteo on any website

Enter a URL to reveal its full tracking stack — every tag, pixel and consent tool — in seconds. No login or code access required.

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Common Criteo alternatives

Criteo FAQ

Well-known, high-traffic sites in our index run Criteo. You can scan any specific website with TagStack to confirm whether it uses Criteo and see the rest of its tracking stack.

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