Advertising & PixelsWhat is Outbrain?
Outbrain is a native-advertising and content-recommendation platform, the main competitor to Taboola. Its pixel measures conversions from content-discovery campaigns.
Why Outbrain matters
Like Taboola, Outbrain appears on content-marketing advertisers and publisher monetisation. The tag is simple; the common failure is measuring clicks without measuring outcomes.
Sites using Outbrain
A sample of domains in the TagStack index where Outbrain was detected.
What's usually deployed alongside Outbrain
Share of indexed containers running Outbrain that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Outbrain set up correctly?
- Conversion tracking is configured, not just the base pixel.
- Consent is honoured for EU visitors.
See Outbrain on any website
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Common Outbrain alternatives
Outbrain FAQ
TagStack has detected Outbrain in 7,924 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Outbrain through GTM, so sites that install it directly in their source code are not counted.