Advertising & PixelsWhat is Taboola?
Taboola is a native-advertising and content-discovery network, the “recommended for you” widgets found across publisher sites. Its pixel measures conversions from Taboola-driven traffic.
Why Taboola matters
Taboola shows up on advertisers running native-content campaigns and on publishers monetising with its widgets. For advertisers, conversion measurement is the piece most often left unconfigured.
Sites using Taboola
A sample of domains in the TagStack index where Taboola was detected.
What's usually deployed alongside Taboola
Share of indexed containers running Taboola that also run each tool. Based on a sample of the index, so treat these as approximate.
Is your Taboola set up correctly?
- Conversion events are defined for Taboola campaigns.
- Consent gates the pixel for EU visitors.
See Taboola on any website
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Common Taboola alternatives
Taboola FAQ
TagStack has detected Taboola in 4,385 Google Tag Manager containers across its index of 3,278,587 scanned domains. That reflects sites deploying Taboola through GTM, so sites that install it directly in their source code are not counted.